How can I find items when shopping at a store?

If you are blind or partially sighted, finding the items you are shopping for in a store might not be an easy task. Here is some advice to help your shopping be more effective.

Get help from a customer service assistant

It can be difficult to find the right items and read labels if you're in a busy store. Supermarkets, department stores and other shops are help you to find items and understand what's on product labels. For example, a customer service assistant could accompany you around the shop, helping you to find what you need, reading labels to you, and providing essential information like the use-by date. If possible, it's a good idea to avoid busy times so the staff can give you more time.

Debenhams offer a personal shopper service. To book a free appointment call:

  • 08445 61 61 61

Frequent the same shop regularly

You may also find it easier to locate items if you return to the same shop regularly, rather than using different stores because you will become familiar with where items are located. You will also get to know the staff, which will make it easier for them to support you with your shops as they will become familiar with the level of support that you need.

Use magnifiers

Many people also use magnifiers whilst shopping to make it easier to find items. Our Helpline can give you details about a range of different magnifiers and advise you on which would be the most suitable for your needs. Contact our Helpline on:

Additionally we have produced a factsheet on magnifiers: 

To find services and organisations that help blind and partially sighted people in the UK, search our Sightline Directory.

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Right now we can only reach one in three of the people who need our help most.

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